The get obsessed campaign for 3M Command Hooks is about taking an obsession that you may have and making it into a statement. The target audience is college students who have limited space in dorm rooms and need to make the most out of hanging their belongings on the walls. This might be mugs, hats or even bras, but you need a way to display your collections. Photography is shot to portray examples of how your obsession collection can be shown. The Hashtag “get obsessed” brings people together so that everyone can share their own obsession.